BLÅKLÄDER OFFICIAL PARTNER OF IHF WORLD CHAMPIONSHIPS

The partnership with IHF is a continuation of the hugely successful collaboration between the parties in connection with the IHF World Championship in 2019. The new official partnership covers multiple grand-scale championships for both women and men and thus spans several years.

– The handball world championships have proven to be a unique opportunity to activate our brand in a venue where many of our customers already are. Handball is an honest, fun, and intense sport with a growing global community, and we are therefore very proud to have entered this close partnership with the international organization behind the sport, says Kalle Larsson, Global Marketing Manager on Blåkläder.

IHF too has great expectations for the future partnership with Blåkläder:
-The IHF is proud to welcome Swedish workwear company Blåkläder to IHF World Championship family. By joining us once again, Blåkläder prove their trust in handball, as we hope to build a fruitful long-lasting partnership in collaboration with IHF TV and Marketing Rights Partner Sportfive. We are certain that handball fans will identify our common penchant for quality and ‘stick together’ with Blåkläder, says Dr. Hassan Moustafa, President IHF.

See more on https://handball23.com/